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Home Who Should Use
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Demo
Preview planner
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Advertising Agencies - Advertising and PR
Any one who engages clients and is involved in the media
planning process
Advertising agency management, account management, media
directors, associate media directors and supervisors, planners
& buyers
Use the Planner in meetings to provide instant answers,
quick Thumbnail Plans, get the edge on your peers, your clients,
even your boss!
Media Advertisers
Anyone who has advertising and marketing responsibilities
for the company
Advertising managers, marketing managers, brand managers,
assistants
Use to do your own homework, prepare for meetings with agency
& management, use as reference during meetings, do your own
media research, Thumbnail media plans or budget estimating
in minutes !
Media Ad Planners
Media sales managers & sales representatives, Radio or TV
station managers, publishing, advertising management, rep
firms…anyone who sells media to clients or who is concerned
with the cost of advertising
Use to improve sales success by better understanding the
competition, how to relate to the broader concerns of planners,
and broaden the focus to include new dollars (instead
just competing for the same dollars).
Entrepreneurs & International
Entrepreneurs developing a business and/or marketing plan
as well as International Marketers who need facts on the U.S.
Market.
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INTRODUCING...
A Pocket-Sized
Media Plan Guide with Lightning Fast Facts On:
marketing consulting . media buying . media plans . market
facts . advertising rates
Includes:
market demographics
. television advertising . radio advertising . magazine advertising
. newspaper advertising . internet advertising . local market
planner . marketing plans . and MORE!!
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