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The updated 2008 Media Planning Guider What's New in 2008
Expanded! 35% MORE content! New format!

How the Thumbnail Planner Can Help You

  Display professionalism
  Save Time
  Increase Productivity
  Increase Cross Media Knowledge
  Do Thumbnail Planning
  Prepare Pitches & Presentations
2006 Media Costs and Data

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   "I always take it with me to meetings..." - H.G. Partner Media Company
   "Saves me a lot of time..." - R.G. Account Manager
   "Very well done, excellent information for those needing information about media and what media costs..." - J.F., Attorney at Law

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INSIDE THE PLANNER WHO SHOULD USE USES & BENEFITS ABOUT US CONTACT

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Advertising Agencies - Advertising and PR

  • Any one who engages clients and is involved in the media planning process
  • Advertising agency management, account management, media directors, associate media directors and supervisors, planners & buyers
  • Use the Planner in meetings to provide instant answers, quick Thumbnail Plans, get the edge on your peers, your clients, even your boss!

    Media Advertisers

  • Anyone who has advertising and marketing responsibilities for the company
  • Advertising managers, marketing managers, brand managers, assistants
  • Use to do your own homework, prepare for meetings with agency & management, use as reference during meetings, do your own media research, Thumbnail media plans or budget estimating in minutes !

    Media Ad Planners

  • Media sales managers & sales representatives, Radio or TV station managers, publishing, advertising management, rep firms…anyone who sells media to clients or who is concerned with the cost of advertising
  • Use to improve sales success by better understanding the competition, how to relate to the broader concerns of planners, and broaden the focus to include new dollars (instead just competing for the same dollars).

    Entrepreneurs & International

  • Entrepreneurs developing a business and/or marketing plan as well as International Marketers who need facts on the U.S. Market.

     

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    INTRODUCING

    A Pocket-Sized Media Plan Guide with Lightning Fast Facts On:
    marketing consulting . media buying . media plans . market facts . advertising rates

    Includes:
    market demographics . television advertising . radio advertising . magazine advertising . newspaper advertising . internet advertising . local market planner . marketing plans . and MORE!!


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