Who should use Thumbnail Media Planner?

People just like you use the Thumbnail Media Planner.

Advertisers

Advertiser’s Guide to Advertising Media: Whether developing your own media plan, exploring new ideas, checking up on the media costs submitted by your agency, or just  looking into what it costs to run magazine ads or display ads on the internet, the Thumbnail Media Planner can help by providing relevant marketing and media facts and costs.

Advertising Agencies

Agency’s Guide to Media: Can’t afford $100,000++ for the media research information you need? The Thumbnail Media Planner synthesizes an amazing amount of media data at an extremely low cost.  Save time, save money. Great tool for media people, account managers, and top management who want to look smart and save time.

You could be looking at strategic media options today with the 2012 Thumbnail Planner!

Account Guy’s Guide to Media:  Advertising account managers spend hours in client meetings.  How great would it be to have the answer to many of the client’s media questions in your pocket or purse?  Questions like, “What would it cost us to run a full page newspaper ad in the top 25 markets”?  Or,  “What would the cost difference be if we added Louisville to our market list rather  than Columbus? Or, “What would it cost to roadblock AOL’s home page for one week?” Or, “What is the most cost effective creative unit for magazines or newspapers?”

 

Media Sellers

Media Rep’s Guide to Advertising Media:  Media reps call  on agencies and advertisers who use have different philosophies of media. Some use one medium, some use a media mix. Benchmarking their media property against other media forms can help  reps develop a more effective selling strategy—or a more successful negotiation for short term business.   “For the cost of three :30 spots in one of your TV programs, _____, you could run a schedule with us which would reach 50% more of your target at 20% less cost!”

CEO, CFO, COO, CMO

CEO’s  Guide to Advertising Media:  As a general rule, CEOs don’t spend much time scrutinizing media plans or buys because it’s not their job. Oversight is.  CEOs and cost conscious CFOs, who are interested or even concerned with the effectiveness of ad spending can use the TMP to speed get up to speed quickly so that they can ask the right questions of their staffs and agencies, especially regarding the ROI implications of different alternatives. 

Entrepreneurs

Entrepreneurs Guide to Advertising Media: Having difficulty finding the marketing and media information you need to develop your own strategy and plan? Now you can develop your own marketing and media plans using data from the 2012 Thumbnail Media Planner.

Academia

Academia’s Guide to Advertising Media: Professors and students alike can bring the real world of media into the classroom by using the Thumbnail Media Planner as a textbook supplement. TMP provides media data for student projects—media plans and campaigns. Prof could almost teach a media course by following the Planner’s topics and data.

International Companies

International Marketer’s Guide to U.S. Media – The Thumbnail Media Planner receives orders from individuals and companies all over the world. If you need a FAST understanding of advertising media in the US, the Thumbnail Media Planner can help you get up to speed!

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A Pocket-Sized Media Plan Guide with Lightning Fast Facts On:
marketing consulting . media buying . media plans . market facts . advertising rates

Includes:
market demographics . television advertising . radio advertising . magazine advertising . newspaper advertising . internet advertising . local market planner . marketing plans . and MORE!!