MORE content!

  All updated marketing, audience, cost data

  More market data (population, DMA retail sales, etc.)

  More ratings data

  Individual newspaper costs & coverage

  Magazine coverage expanded to 16 categories of magazines

  NEW Section! -- 11 Keys to Increase Media Impact

  NEW Section! -- 2007 Media Outlook and Costs

  Expanded internet advertising section

  NEW Section! -- Yellow Pages

  NEW Section! -- Non Traditional Media (examples: Product Placement, Sponsorships & Event Marketing, Arial advertising, QVC, barter, per inquiry, etc.)

  More!