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Bulk discounts on our 2009 Ad Media Costs Guide What's New in 2012
Online Video, Social Media & Mobile Media, 2010 Media Outlook & Costs

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How the Thumbnail Planner Can Help You

  Display professionalism
  Save Time
  Increase Productivity
  Increase Cross Media Knowledge
  Do Thumbnail Planning
  Prepare Pitches & Presentations
2008 Media Costs and Data

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   "I always take it with me to meetings..." - H.G. Partner Media Company
   "Saves me a lot of time..." - R.G. Account Manager
   "Very well done, excellent information for those needing information about media and what media costs..." - J.F., Attorney at Law

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User Benefits for our 2008 Advertising Costs Guide
INSIDE THE PLANNER WHO SHOULD USE USES & BENEFITS ABOUT US CONTACT

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How Thumbnail Media Planning Can Help You
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Improve Professionalism

In a meeting involving media planning? Have media planning answers instantly. Project Professionalism. Improve client and management perceptions.
  • Project a professional image by having instant answers.
  • Have advertising rates & media statistics at your fingertips.
  • Level the playing field with more experienced clients & peers.
  • Explore alternatives quickly.
  • Contribute more often in meetings.

    Save Time

    Save your time & staff time by answering many media planning questions on the spot. Fewer unnecessary assignments. Prepare quickly for meetings.
  • Give complex rough estimates in record time.
  • Eliminate unnecessary assignments.
  • Explore all options before committing valuable time and effort.

    Increase Productivity

    Look quickly at several options and scenarios. Develop preliminary media budget forecasts. Discover new ideas.
  • Use saved time on important issues.
  • Reduce the stress in your office and raise the efficiency level.

    Increase Cross Media Knowledge

    Vital facts on market trends and all the major media right at your finger tips... national, local...
  • See Thumbnail facts on all major media, local & national…all in one compact place.

    Do Thumbnail Media Planning !

    Explore options & scenarios quickly “in rough“ before committing all your time.
  • Develop “rough“ Thumbnail Plans in minutes, not hours.
  • Evaluate feasibility of rough options and requests in just minutes.
  • Explore new ideas and alternatives in less time.
  • Support your recommendations with immediate facts and statistics.
  • Construct rough local marketing plans faster than ever before.

     

    Prepare Sales Pitches & Presentations

  • Use the 2012 Thumbnail Media Planner to help prepare sales pitches and presentations while gaining insights into competitive media. Draw upon...
  • Industry spending trends
  • 2010 media market outlook by medium
  • Non-traditional media ideas
  • Media audience and cost relationships
  • Relative efficiency of national vs. local media


    • Also:
  • Develop your own Thumbnail Plans and analysis
  • Discuss availabilities, strengths and weaknesses of all the major media like a professional
  • Evaluate the market potential and cost efficiency of the top 100 DMAs
  • Identify markets of opportunity
    Much, much more!

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