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Home Uses and benefits
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Demo
Preview planner
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Improve Professionalism
In a meeting involving media planning? Have media planning answers instantly.
Project Professionalism. Improve client and management perceptions.
Project a professional image by having instant answers.
Have advertising rates & media statistics at your fingertips.
Level the playing field with more experienced clients & peers.
Explore alternatives quickly.
Contribute more often in meetings.
Save Time
Save your time & staff time by answering many media planning questions on
the spot. Fewer unnecessary assignments. Prepare quickly for
meetings.
Give complex rough estimates in record time.
Eliminate unnecessary assignments.
Explore all options before committing valuable time and effort.
Increase Productivity
Look quickly at several options and scenarios. Develop preliminary media budget forecasts. Discover new ideas.
Use saved time on important issues.
Reduce the stress in your office and raise the efficiency level.
Increase Cross Media Knowledge
Vital facts on market trends and all the major media right at your finger tips... national, local...
See Thumbnail facts on all major media, local & national…all in one compact place.
Do Thumbnail Media Planning !
Explore options & scenarios quickly “in rough“ before committing all your time.
Develop “rough“ Thumbnail Plans in minutes, not hours.
Evaluate feasibility of rough options and requests in just minutes.
Explore new ideas and alternatives in less time.
Support your recommendations with immediate facts and statistics.
Construct rough local marketing plans faster than ever before.
Prepare Sales Pitches & Presentations
Use the 2010 Thumbnail Media Planner to help prepare sales pitches and presentations while gaining insights into competitive media. Draw upon...
Industry spending trends
2010 media market outlook by medium
Non-traditional media ideas
Media audience and cost relationships
Relative efficiency of national vs. local media
Also:
Develop your own Thumbnail Plans and analysis
Discuss availabilities, strengths and weaknesses of all the major media like a professional
Evaluate the market potential and cost efficiency of the top 100 DMAs
Identify markets of opportunity
Much, much more!
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Display professionalism
