Thumbnail Media Planner - Inside the planner

	What's New in 2007 Expanded! 35% MORE content! New format!

How the Thumbnail Planner Can Help You

Display professionalism

Save Time

Increase Productivity

Increase Cross Media Knowledge

Do Thumbnail Planning

Prepare Pitches & Presentations

Client Testimonials
Look what our customers are saying....

	"I always take it with me to meetings..." - H.G. Partner Media Company
	"Saves me a lot of time..." - R.G. Account Manager
	"Very well done, excellent information for those needing information about media and what media costs..." - J.F., Attorney at Law

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INSIDE THE PLANNER	WHO SHOULD USE	USES & BENEFITS	ABOUT US	CONTACT

Home Inside the plannerTop 100 Markets

Inside the Thumbnail Media Planner costs and rates guide

Top 100 Markets

he Thumbnail Media Planner provides market by market Thumbnail population statistics and media costs (spot TV, local cable, radio, outdoor) for each of the top 100 markets (DMAs).

Examples of questions you can QUICKLY answer with The Thumbnail Media Planner include:

  How do the demographic characteristics of markets differ vs. our target markets?

  What are the Thumbnail Costs of alternative media plans by market?

  Can we afford to run that newspaper ad?

  Is Market List A more efficient than Market List B in covering sales volume?

  Which markets should we target to reach the Hispanic or African American markets?

  Can we afford to add radio to our mix in our priority markets?

  What kind of response do email programs typically get by type of busines (e.g., click through rates)?

  What should the budget be to do …?

  Much more!