Television Advertising
The 2012 Thumbnail Media Planner™ provides a comprehensive thumbnail
of the world of television advertising. From an advertising spending standpoint, with over $60 billion projected in 2012, television is the #1 advertising medium in the USA.
Because television advertising occurs in many forms and execution-- the all new 2012 Thumbnail Media Planner provides information to help you make smarter decisions about television advertising, answering questions about:
2012 broadcast market outlook
Projected 2012 Cost Per Points by daypart and season for network, cable, spot TV
Broadcast vs. cable audience trends
Syndication
Spot TV by market for top 100 DMAs
Ratings of the top performers in prime time, sports, syndication, etc.
Quickly evaluate options and plans to find the most cost-effective television media strategy
Much more!
Follow next links for more information:
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