Thumbnail Media Planner - Inside the planner

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Home Inside the plannerTelevision Advertising

Inside the Thumbnail Media Planner costs and rates guide

Television Advertising

General

2003/04 Season

  Network Program Rating Benchmarks
     - Primetime
     - Early Morning
     - M-F Daytime
     - Network News
     - Late Night

  All Time Highest Rated TV shows

  Top Rated Prime Time Shows

  Top Rated Sports

  Top Rated Syndication Examples

2004/05 Season

Forecasts of New Program Successes

  Forecasting Future Ratings

  Projected 2008 Shares

Other

  Advantages

  Disadvantages

  Television Universe

  Spending Trends

  Reach Potential

Network TV

  Availabilites

  Reach/Ratings by Network

  Commercial Length Mix

  Market Outlook

  2008 Cost Estimates (CPP) by Daypart & Season

  Top Syndicated Programs

  Estimated 2008 Price per :30 - Top Shows

Spot TV

  Average Ratings by Daypart by DMA

Availabilities

  Commercial Mix Trendsk

  2008 Market Outlook - Pricing

  2008 Cost per Point Estimates - Top 100 DMAs

  Spot TV Dayparts

Cable TV

  Availabilites

  Cable TV Penetration

  Ad Supported Cable Viewing

  Leading Cable Networks

  Top Cable Network & Program Ratings

  2008 Market Outlook - Pricing

  2008 Cost Estimates - Cost per Points

  Audience Composition by Network