Television Advertising

Television Data: The Thumbnail Media Planner provides a synthesized media planning reference for network, spot and cable television.

Includes audience usage and program data, costs and historical CPM trends by type of television and daypart, plus research alerts, and 2020's exclusive media market outlook.

From fun questions like, "What is the highest rated program of all time?" (Is it really the Super Bowl?) to serious network and spot cost trends by daypart, you will find a wealth of important information about television as an ad medium.

More serious questions might include what a spot in the new network programs costs or what Nielsen's new C3 ratings mean or what the latest developments are in set top box audience measurement.

What does television advertising cost? Estimates are provided for network TV, spot TV, and cable TV. This is the place to look for lightening fast answers on TV costs, nationally or by market!