Thumbnail Media Planner - Inside the planner

	What's New in 2007 Expanded! 35% MORE content! New format!

How the Thumbnail Planner Can Help You

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Home Inside the plannerRadio Advertising

Inside the Thumbnail Media Planner costs and rates guide

Radio Advertising

Radio advertising offers over 10,000 opportunities to target specific audiences and geographic markets. While 80% of radio revenues are “local,” radio can be effectively used by national, spot, and local advertisers alike.

Examples of questions addressed by The Thumbnail Media Planner include:

  Why do advertisers use radio?

  What is the reach potential of radio among different demographic groups?

  Where and when do people listen to radio?

  What are the key radio formats to reach different demographic targets?

  What are the top radio networks in terms of ratings?

  What is the difference in network and spot availabilities?

  What are the projected CPPs for both network and spot radio in 2007?

  From an efficiency standpoint, when does it make sense to consider some network?

  How is Satellite radio affecting traditional radio audiences?

  What are the projected CPPs for both network and spot radio in 2007?

  Much more!