Radio

Radio is changing: the number of national radio networks has grown, online and mobile radio is growing, while terrestrial radio is stuck (at least at the moment).

So, today, how many people does radio actually reach on a daily basis? What is the audience by time of day? What is the audience by radio format? What effect are Portable People Meters having? What does network radio cost? What does spot radio advertising actually cost the advertiser, considering both cost and audience delivery?

If you need information on radio availabilities, audiences, costs, and efficiencies, check out the Thumbnail Media Planner?

P.S. Need to know radio costs on a market by market basis?