For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2012 Thumbnail Media Planner™ contains a wealth of information to help you quickly and inexpensively plan an advertising campaign. A few of the questions the Thumbnail Media Planner can help answer include:
What are the 10 most important ways to increase advertising/marketing impact?
How do other advertisers use media?
What are the audiences and costs of all the major media?
Are there non-traditional media alternatives which should be considered?
Which markets offer the most potential?
What is the outlook for media costs in 2012? How will it vary by time of year and medium?
Can I afford to include radio (or magazines, or newspapers, etc.) in the plan?
Can you give me some benchmarks on what it costs to actually produce commercials or ads?
Which alternative media plan provides the best coverage of sales potential and reach/frequency?
What are the availabilities and advantages/disadvantages of different media approaches?
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