Media Buying
For most advertisers, smart media planning and buying plays an extremely important role in formulating a marketing-focused advertising campaign. The 2007 Thumbnail Media Planner™ contains a wealth of information to help you quickly and inexpensively benchmark media costs and coverage for all of the alternative media and in each of the top 100 DMAs. A few of the questions the Thumbnail Media Planner can help answer include:
 What are the audiences and costs of all the major media?
- Television
- network, cable, spot
- Newspapers
- National, Daily, Sunday
- Radio
- network and spot
- Out of Home
- Magazines
- all major categories
- Internet
- Non traditional
Are there non-traditional media alternatives which could be considered for this buy?
Which markets are most expensive to buy?
What is the outlook for media costs in 2007? How will it vary by time of year and medium?
Can I afford to include radio (or magazines, or newspapers, etc.) in the plan?
Which alternative plan provides the best coverage of sales potential and reach/frequency?
What are the 10 most important ways to increase advertising/marketing impact?
What are the advantages and disadvantages of different media approaches?
Much more!
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