The expanded 2012 Thumbnail Media Planner™ is the only comprehensive pocket sized reference of fast marketing and media facts needed to develop media strategies, plans and buys. The Planner is a great tool to assist in developing client presentations and sales pitches, invaluable in meetings and developing new media ideas and exploring alternatives. The Planner addresses questions like:
What are the key industry trends affecting media planning?
What are the key things to understand about trends, audiences and pricing for traditional and
non-traditional media in 2012?
What is the media pricing outlook in 2012? How will this affect budget needs?
As a benchmark, how does the industry spend ad dollars?
How do media cost efficiencies compare by medium and time of year?
What are the 10 key ways to increase marketing and media impact in 2012?
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