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Examples of “Who-Where-What-When-Why-How Much” issues you can QUICKLY address with The Thumbnail Media Planner include:
What are the key population trends we need to keep in mind in developing our plans?
How do key markets (DMAs) differ in terms of current sales potential vs. FUTURE growth?
What can we learn from the way the industry spends its ad dollars?
What consumer markets may be most lucrative?
Is there a Benchmark for developing our advertising budget?
What is the 2012 outlook for media costs?
What’s the picture of media fragmentation …?