Market Facts
"Need to Know" population and marketing statistics are included in Part 1 of the Thumbnail Media Planner.
Whether you need to know U.S. Census population estimates, Nielsen's estimates of TV households, population demographics , top 30 market (geographic) data, or marketing communications and advertising expenditures, the media market outlook-- or even CPM benchmarks by medium, you will find it in Part 1.
How many 18-34 year olds or other group will be exposed to a media buy? Look up the population universe and apply the rating!
Follow next links for more information: |