Magazines Advertising
The Thumbnail Media Planner provides expanded information about magazine advertising in 2012.
Newspapers are the #1 advertising medium for local/retail advertisers who want to
reach consumers who are in the market and shopping right now.
Examples of questions addressed by The Thumbnail Media Planner include:
Why do advertisers use magazines?
What is the reach potential of magazines among upscale adults?
How does ad recall typically vary by type of advertising creative unit (e.g., P4/C vs. P B/W)?
How much does an ad in leading magazines cost in different categories (e.g., automotive,
business, computer, entertainment, ethnic, family, food, general interest, health, home,
mature living, men’s, news, regional, sports, travel, women’s)?
Much more!
Follow next links for more information:
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