Magazine Advertising

Do you need the circulation, audience and ad page cost for leading magazines in dozens of categories?

Which magazine is the better buy on the basis of top line statistics: Time, Newsweek, or U.S. News & World Report?

Or, do you want to know more about magazines as an effective advertising medium? What are the advantages and disadvantages of magazines?

What is the reach potential of magazines? Also, what is typical ad recall by size and coloration of ad vs. the increase in cost?

Is there new magazine advertising research which sheds any insight on the relative effectiveness of magazines?