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A large share of advertising is placed on a market by market basis. We have included a spread sheet in the Planner which provides important marketing and media data for each DMA.
For Each DMA, You Will Get:
DMA Rank
Population
TV Households
Key Demographics
Cable Penetration
Thumbnail Media Costs
Spot TV CPP
Local Cable Costs
Spot Radio CPP - to Cover DMA
Newspaper Ad Costs - to Cover DMA
Outdoor Costs - to Cover DMA
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