The Thumbnail Media Planner provides a quick estimating guide for direct mail.
Examples of questions addressed by The Thumbnail Media Planner include:
When does direct mail make sense?
What kinds of costs will be incurred when implementing a direct mail program?
Why can direct mail costs vary so dramatically by program?
What are some handy benchmarks to use when costing out a program?
Will direct mail spending skyrocket in 2012?
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