The 2012 Thumbnail Media Planner™
provides projected advertising rates for all of the traditional
major media as well as many non-traditional media. The Thumbnail
Media Planner can help answer questions like:
What is the outlook for media rates in 2012?
Are prices likely to go up or down and how will it likely
vary by medium?
What will television cost on a Cost Per Point basis?
How will this vary by time of year?
What will television cost in each of the top 100 markets?
What does it cost to advertise in leading consumer and business
How do costs for network and spot television and radio compare?
Is there a point at which it would be cheaper to buy network
rather than spot?
What does direct mail cost? How does this compare to traditional
What are the best deals on Cost Per Click search engines?
How do network and cable costs compare now… after years
of big cable increases?
What are some benchmarks for production costs -- television
commercials, print ads, etc.
How do alternative media plans (based on equal costs) compare
in coverage of sales potential and/or reach & frequency?
What kind of alternative media ideas are out there and what
do they cost?
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