Advertising Media Research
The 2012 Thumbnail Media Planner™
contains 64 pages of vital advertising media research. In
a convenient pocket sized format, the Planner provides instant
market and media research covering most important questions.
For example, The Planner can help instantly answer questions
does it cost to advertise in different media?
are the audiences of different media?
are the availabilities, advantages and disadvantages of all
of the major media?
there non-traditional media alternatives to high-cost traditional
are the major market newspapers and what does an ad cost in
the top markets?
is the cost efficiency of network vs. spot TV or radio?
are the major Cost Per Click alternatives on the Internet?
do other advertisers spend their budgets?
is the relative importance of individual markets (DMAs)?
is the media pricing outlook in 2012?
are the factors affecting media costs in 2012?
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