Advertising Media Research
The 2012 Thumbnail Media Planner™
contains 64 pages of vital advertising media research. In
a convenient pocket sized format, the Planner provides instant
market and media research covering most important questions.
For example, The Planner can help instantly answer questions
like:
What
does it cost to advertise in different media?
What
are the audiences of different media?
What
are the availabilities, advantages and disadvantages of all
of the major media?
Are
there non-traditional media alternatives to high-cost traditional
media?
What
are the major market newspapers and what does an ad cost in
the top markets?
What
is the cost efficiency of network vs. spot TV or radio?
What
are the major Cost Per Click alternatives on the Internet?
Where
do other advertisers spend their budgets?
What
is the relative importance of individual markets (DMAs)?
What
is the media pricing outlook in 2012?
What
are the factors affecting media costs in 2012?
Much
more!
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