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Market & Media Data
Fast Media Facts at your fingertips!
Display professionalism, insight, & instant answers with Thumbnail
Media Planner™ ...a 56 page pocket reference (3.8"X8.5"),
packed with vital market, advertising & media statistics:
market trends, advertising
rates, advertising
costs, advertising
statistics, effective
advertising campaign, media
costs & coverage, availabilities, media
planning, reach
& frequency tables, media
advertising, television
advertising & even a market-by-market
planner for the top
100 markets! Includes Nielsen
Ratings, network
and cable
TV and spot,
network Radio
and spot, plus magazine
advertising, newspapers,
direct mail,
Internet
advertising, outdoor
advertising, marketing
facts, Yellow
Pages, non
traditional media, production
costs & much more!
The Thumbnail Media Planner is the ultimate media buying, planning and meeting tool, and is the only
Media Buying & Planning pocket reference on the market!
Follow links for more information:
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 TV Ratings
The 2008 Thumbnail Media Planner contains expanded broadcast and cable ratings benchmarks to help you answer questions like...
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Nielsen Ratings
The 2008 Thumbnail Media Planner contains expanded broadcast and cable ratings benchmarks to help you answer questions like...
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Advertising Rates
The 2008 Thumbnail Media Planner provides projected advertising rates for all of the traditional major media as well as many non-traditional media. The Thumbnail Media Planner can help answer questions like...
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Advertising Costs
The 2008 Thumbnail Media Planner provides projected advertising costs for all of the traditional major media as well as many non-traditional media.
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Advertising Media Research
The 2008 Thumbnail Media Planner contains 60 pages of vital advertising media research. In a convenient pocket sized format, the Planner provides instant market and media research covering most important questions.
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Advertising Statistics
The 2008 Thumbnail Media Planner contains 60 pages of vital advertising statistics. In a convenient pocket sized format, the Planner provides instant market and media research covering most important questions.
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Effective Advertising Campaign
For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2008 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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Media Plan
For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2008 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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Media Planning
For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2008 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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Media Buying
For most advertisers, smart media planning and buying plays an extremely important role in formulating a marketing-focused advertising campaign. The 2008 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively benchmark media costs and coverage for all of the alternative media and in each of the top 100 DMAs.
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Media Advertising
The expanded 2008 Thumbnail Media Planner is the only comprehensive pocket sized reference of fast marketing and media facts needed to develop media strategies, plans and buys. The Planner is a great tool to assist in developing client presentations and sales pitches, invaluable in meetings and developing new media ideas and exploring alternatives. The Planner addresses questions like...
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Marketing Media
The expanded 2008 Thumbnail Media Planner is the only pocket sized reference of fast marketing and media facts needed to develop media strategies, plans and buys.
The Planner is a great tool to assist in developing client presentations and sales pitches, invaluable in meetings and developing new media ideas and exploring alternatives.
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Television Advertising
The 2008 Thumbnail Media Planner provides a comprehensive thumbnail
of the world of television advertising. From an advertising spending standpoint, with over $60 billion projected in 2008, television is the #1 advertising medium in the USA.
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Newspaper Advertising
The Thumbnail Media Planner provides expanded information about newspaper
advertising in 2008. Newspapers are the #1 advertising medium for local/retail
advertisers who want to reach consumers who are in the market and shopping
right now. Examples of questions addressed by The Thumbnail Media Planner include...
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Magazine Advertising
The Thumbnail Media Planner provides expanded information about magazine
advertising in 2008.
Newspapers are the #1 advertising medium for local/retail advertisers who want to
reach consumers who are in the market and shopping right now...
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Outdoor Advertising
The Thumbnail Media Planner provides a lot of great information about different forms
of outdoor advertising...
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Internet Advertising
The Thumbnail Media Planner provides a great view of internet advertising opportunites,
trends, and costs...
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Top 100 Markets
The Thumbnail Media Planner provides market by market Thumbnail population statistics
and media costs (spot TV, local cable, radio, outdoor) for each of the top 100 markets (DMAs)...
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Marketing Facts
The 2008 Thumbnail Media Planner provides expanded marketing information which
will help build a sound strategic foundation for media plans.
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Direct Mail
The Thumbnail Media Planner provides a quick estimating guide for direct mail.
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Yellow Pages
New in The 2008 Thumbnail Media Planner - a Yellow Pages estimator.
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Non Traditional Media
Many advertisers are looking for more creative or efficient alternatives to traditional media, so
New in The 2008 Thumbnail Media Planner - a section highlighting 10 creative ideas for
reaching consumers in different ways in 2008...
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Production Costs
Production costs are always an important consideration in any advertising budget?...
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preview
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Exclusive Preview of the 2008 Thumbnail
Media Planner™ ! Finally, a multipurpose pocket planner & reference
for fast-paced...
Inside the planner
