Advertising Costs & Media Data

The 2008 Thumbnail Media Planner provides information
and rates for all major national and local media, including
the Top 100 Markets. Some examples:

Includes...
< Market Research: Population trends, market sizes, marketing and ad spending, efficiency benchmarks
< Television Advertising: Network, spot, cable television trends, including 2008 costs (CPP)
< Radio Advertising: Network and spot radio trends, including 2008 costs (CPP)
< Magazine Advertising: Data and page costs for over 70 top magazines in 17 categories
< Newspaper Advertising: Information and cost benchmarks
< Internet advertising: Trends and cost estimators for online advertising
< Direct marketing: Direct mail cost estimator and results benchmarks
< New Media: Dozens of Non Traditional Media “ideas”
< Local Market Advertising: Top 100 Market Planner, including population and average media costs by
market for spot television, cable radio, newspapers and out of home media
< Advertising Research: Heads up findings on latest media effectiveness studies & much more!

Reap the Benefits of Thumbnail Planning
We call it a Thumbnail Media Planner because that’s what it is: a “short cut” planning tool created
by a big agency media director to help you quickly do exploratory plans, quickly evaluate alternatives and
new ideas, save time by discarding impractical ideas without zillions of hours of staff work, immediately
answer many questions in meetings, and much more. Intelligent use of the Planner can save you and
your staff tons of time while improving the quality of your work.

Information

Fast Media Facts at your fingertips!
The Thumbnail Media Planner ™ was created to solve the problem of how to save time when deciding on a media plan. In an effort to make the job of Marketing Directors, entrepreneurs and agency personnel easier, we at 2020 Marketing Communications have created a media planning reference that is essential and easy to work with. In fact, ours is the ONLY reference of its kind on the market!

Our combined experience in advertising has demonstrated to us that a media plan should reflect the best use of the client’s marketing budget whenever possible. Media buying requires up to date knowledge and understanding of cyclical and diverging trends. The Thumbnail Media Planner ™ can be used to create a media plan on the fly as a rough sketch for feasibility, in meetings or on the way to a meeting, in the hotel, on the plane, or even in the taxi! It’s a great way to double-check or explore new options while saving time and effort.

Regardless of the industry, media buying is both a science and an art. Knowing how to apply current data and trends to current opportunities is a must. A media plan shouldn’t be an endless dead end street, but be doable in minutes, and then pursued if found profitable. Sketch a rough “Thumbnail” media plan in just minutes instead of hours!

The Thumbnail Media Planner ™ makes media buying a breeze with our lightning-fast visual reference system. Media planning and buying is covered for every medium in all 100 Top Markets, plus local! Make your media plan count by researching it diligently with the only tool that makes it economical in time, man-hours, and cost. Media buying doesn’t have to be a tedious wheel-spinning venture. Make your media buying efforts count every time you sit down ideas to paper. Sketching a media plan with the Thumbnail Media Planner ™ is simply the smarter way to do any media buying.

A media plan that takes into account ALL the various media planning factors is going to be more effective and comprehensive than one that does not. Media buying that does not take make use of the best scenario media plan out of several will usually fail. Media planning requires several sketches to arrive at a winning scenario. The Thumbnail Media Planner gives you the right tool to make quick sketches and move more quickly and easily to the next stage.

SPECIAL PROMOTIONAL PRICE: $69.95 for a limited time only! Volume discounts available!

Take it to every meeting in 2008!

About Thumbnail Media Planner™
35 years combined experience...senior media & account...Leo Burnet...D’Arcy...Doner...

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